Articles Written By Ashley
Social Media Post Samples
Audience Engagement and Viral Topics
For three years at Mashable, Ashley McNertney highly contributed to social media strategy and audience growth. Working across Facebook, Twitter/X, and Snapchat, creating high-performing content around breaking news, entertainment, tech, and culture. As Mashable’s first social media hire in Los Angeles, she singlehandedly contributed to an estimated 30% increase in website traffic on the weekends through audience-focused content strategy, viral storytelling, and platform-native engagement. Mashable boasted a massive social media reach of approximately 48 million followers across platforms including Facebook, Twitter, YouTube, Instagram, and Snapchat.
At Kerecis, an Iceland-based company specializing in fish-skin graft products for wound care and tissue repair, Ashley McNertney led social media and communications initiatives focused on global storytelling, conference coverage, and brand awareness. She developed content across Instagram, LinkedIn, Facebook, and corporate communications channels, helping translate complex medical and scientific topics into engaging, audience-friendly content while supporting the company’s growing international presence through events, partnerships, and digital campaigns.
Corporate Social Media Presence
Event Coverage